Shine Interior Design: a portfolio that attracts premium clients
A talented interior design studio was being judged by a website that undersold their work. We rebuilt their online presence to match the quality of their designs — and attract higher-value projects.
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The challenge
Shine Interior Design had the portfolio and the skill to take on premium residential projects — but their outdated website was actively working against them. Prospects arriving from referrals and search were met with a site that felt dated, was hard to navigate on mobile, and buried the studio's best work. First impressions were costing them high-value jobs.
The approach
We treated the website as the studio's most important salesperson — designed to qualify leads and sell the work before the first conversation.
- Built a refined, mobile-first website that put the portfolio front and center
- Refined the visual brand system — typography, color, and photo treatment — for a premium feel
- Structured the portfolio by project type so prospects could find work that matched their needs
- Added clear service tiers and an inquiry form that pre-qualified leads
- Optimized on-page SEO for Arkansas interior design searches
The results
The relaunched site immediately changed how prospects engaged with the studio. Inquiries tripled, and — more importantly — the caliber of incoming projects rose sharply. By presenting the work at its true quality level, the studio was able to command higher project values without changing anything about the design process itself.
- 3× increase in qualified project inquiries
- +62% average project value from inbound leads
- A polished brand system that now scales across social and print
Services used
Website design & development · Brand strategy · Visual identity · On-page SEO
Does your website match the quality of your work?
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