REMAX Encore: standing out in a crowded market
In a real estate market where every agent sounds the same, REMAX Encore needed a recognizable brand and a content engine that kept them top of mind with buyers and sellers across Central Arkansas.
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The challenge
REMAX Encore had strong agents and a solid reputation, but in a saturated Central Arkansas real estate market they were getting lost in the noise. Their social presence was inconsistent, individual agents lacked distinct personal brands, and listings weren't getting the reach they deserved. When a past client thought "real estate," REMAX Encore wasn't the first name that came to mind.
The approach
We built a brokerage-level brand system plus an agent-level content strategy — so the firm stood out and each agent did too.
- Developed a recognizable brokerage brand voice and visual system
- Created a listing-content template that made every property look premium and shareable
- Built a social content calendar mixing market insights, listings, and community content
- Coached agents on personal branding and consistent posting
- Set up tracking so listing inquiries were attributed to the right channel and agent
The results
Within a quarter the brokerage had a cohesive, recognizable presence across social platforms, and listings were reaching dramatically more local eyes. The brand recognition translated directly into more inquiries — both on individual listings and for the brokerage overall.
- +45% growth in social reach across platforms
- 2.4× increase in inquiries per listing
- A repeatable content system agents could sustain themselves
Services used
Brand strategy · Social media management · Social content creation · Competitor audit · 90-day marketing plan
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