The Brown Agency: local presence that books discovery calls
A Farmers Insurance agency with great service but a quiet online footprint needed to show up when locals searched. We optimized their local presence and turned searches into booked calls.
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The challenge
The Brown Agency had built strong client relationships the old-fashioned way — referrals and word of mouth. But when potential customers searched "insurance near me" or looked for a local Farmers agent online, the agency was nearly invisible. A neglected Google Business Profile, no reviews strategy, and inconsistent listings meant leads were going to competitors with a stronger local footprint.
The approach
We treated local search as a system, not a one-time fix — combining optimization, content, and reputation management into a 90-day plan.
- Audit and rebuilt the Google Business Profile — categories, services, photos, and a keyword-rich description
- Fixed inconsistent NAP (name, address, phone) across directory listings
- Built a reviews pipeline that made it easy for happy clients to leave Google reviews
- Created localized landing-page content targeting high-intent insurance searches
- Set up call and form tracking so every lead was attributed to its source
The results
Within three months the agency was showing up in the local map pack for its core service areas, and calls traced to local search had nearly tripled. The reviews strategy lifted both visibility and conversion — prospects now arrived warmed up and ready to talk.
- +180% increase in calls originating from local search
- Top 3 Google Maps rankings for primary service keywords
- Steady, attributed lead flow — no more guessing where calls came from
Services used
Local SEO · Google Business Profile optimization · Competitor audit · 90-day marketing plan
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